Process: Promotional Cards

Published by Process

Case study

As a media partner Published by Process developed a series of promotional postcards that were distributed to every audience member at the 2012 Semi Permanent creative conference in Sydney. Four different cards were distributed at random, each with either A, B, C, D and part of a hidden message. If four individuals combined each type of card together, they were rewarded with a copy of the latest edition of Process Journal. The aim of the card was to encourage conversation and engagement with unknown members the audience.

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