DAUM&CO Identity


Case study

Top tier management consultant Daum Partners engaged Hunt&Co. to redevelop its branding and identity to facilitate a name change from Daum Partners to DAUM&CO and reflect its high level of professionalism. The deliverables included a custom logotype, alternate logo marque, typeface selection and colour palette development. The identity applications consist of a complete stationery suite, website and promotional material. As part of the overall solution, a series of brand illustrations was also developed to represent each of the capabilities provided by DAUM&CO. The illustrations appear on the website and in promotional material, and have been developed to convey the personality and the unique way of thinking conducted by the firm.

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